Making sales isn't that easy. It requires strategy, skill, forecasting and, sometimes, tenacity and patience! Yet when it comes to the success of a business, sales are probably the most obvious factor to focus on. In this section, we'll explore different sales tactics, how you can effectively target your customers, break into new markets and keep growing your revenue.
Last-Minute Summer Holiday Market Opportunities
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Summer is a great time for small businesses to make more sales. Matthew Trattles of Auctane investigates how SMBs can use their unique advantages over larger companies.
Are Black Friday Email Campaigns Worthwhile?
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Every brand is vying for a spot in consumers’ inboxes. But many retailers are asking themselves, are Black Friday email campaigns worth it? Christopher Wykes of Kaweb investigates.
How Digitally Accessible is Your Website?
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With The European Accessibility Act coming into effect in June 2025, it's time to review your website's accessibility.
Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)
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With Black Friday around the corner, Amanda Jenkins of Soap Media outlines seven ways to make your website more accessible.
How SMEs Can Effectively Manage eCommerce Inventory In 2024
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Inventory management is key to preventing product waste and saving costs and time. Brian Fajar Mauladhika talks us through his top tips.
A Small Retailer's Guide to E-commerce Platforms
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Discover the top five best e-commerce platforms for small retailers with our handy guide. Discover pros and cons, pricing, and the overall best option for your business
Choosing the Best Payment Option for Your SME
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The payment options you offer to customers can have a significant impact on sales. Here's a look at the pros and cons of cash, card, and mobile payments to help you decide
How to Build a Successful Company Website
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Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business
Mastering the Art of Demand Forecasting
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Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales
How to Build an Efficient Sales Funnel
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A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion
Creating Consumer Trust for Ecommerce in 2021
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Jon Higham of Medicine Direct outlines the importance of building consumer trust online so your business can keep trading during the Covid-19 pandemic
Optimising Your Ecommerce Strategy for 2021
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The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy
How Bespoke Software as a Service Benefits SMEs
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James Ansell, Founder and Director of Code23, highlights why bespoke software as a service is a better choice for small businesses than off-the-shelf software
2020 Marketing Trends for UK Businesses
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Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine
How To Improve Your Visitor To Buyer Ratio
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Roberto Garvin, Co-Founder of Mofluid, shares his key findings on how you can increase your visitor to buyer ratio, covering value propositions, sales funnel audits and split testing
Digital Marketing Tactics for E-commerce Websites
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Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd
Getting the Most out of Your Sales Team
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Ian Clark from Frank Recruitment Group shares his top tips on how to get the most out of your sales team, including management techniques and goal-setting
5 Sales Podcasts You Should Listen to in 2019
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If you're looking for ways to motivate your sales team, we have the perfect fix - a list of the best sales podcasts of 2019
A Guide to Choosing a Web Host Provider
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Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs
How to Write & Deliver the Perfect Business Pitch
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Arden University's Alison Watson reveals how small business owners can develop their presentation skills to capture the attention of investors when delivering a business pitch
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